FOR IMMEDIATE RELEASE
David O’Donnell | Meet Boston
BOSTON (December 20, 2023) – Meet Boston, the official destination marketing and sales organization for the Greater Boston area, has announced the appointment of Nik Pereira as the new Senior Vice President of Sales & Services effective January 2, 2024. Nik brings a wealth of knowledge and over 20 years of sales and operations experience in the hotel and tourism industry. At Meet Bostonhe will play a paramount role in overseeing the meeting sales and destination services side of the organization. Nik will hit the ground running in 2024 as he joins the Meet Boston leadership team at PCMA Convening Leaders 2024 happening January 7-10, 2024.
Nik previously served as Vice President of Sales for the Philadelphia Convention and Visitors Bureau (CVB) where he led the sales team and collaborated with over 50 partner hotels in Greater Philadelphia and the Pennsylvania Convention Center. Before his tenure at the Philadelphia CVB, he held leadership positions with various hotels including Ritz-Carlton Philadelphia and spent 15 years with Starwood Hotels & Resorts Worldwide.
“At Meet Boston, we know that Boston is a unique destination with top-of-the-line talentNik has spent over 20 years in the Northeast and understands the value and potential of our city. He is also a high-performance leader with significant experience overseeing sales in the hotel and tourism industry,” said Martha J. Sheridan, Meet Boston President and CEO. “Our sales team is already producing incredible results, with over 200,000 room nights booked through November to date. As Meet Boston continues its strategic growth plans, it is the perfect time for Nik to join Meet Boston and take our sales team to the next level.”
Pereira said, “I am excited to join the team at Meet Boston and enhance Greater Boston's hospitality and tourism industry. I am looking forward to this new chapter of growth as we strengthen partnerships and continue driving more meetings and visitors to a vibrant, cultural and inclusive city.”
An active member of the Greater Boston community, Meet Boston has established The Meet Boston Foundation, a 501(c)3 organization designed to support community programming and initiatives that bring tourism to the destination and respective communities, and the sales team will also support this effort under Pereira’s leadership.
Pereira holds a bachelor’s degree in hospitality administration from the Welcomgroup Graduate School of Hotel Administration in India, and a master’s in business administration from Johnson and Wales University in Providence, Rhode Island.
ABOUT MEET BOSTON:
Meet Boston is the primary private sector marketing and visitor services organization charged with the development of meetings, conventions, and tourism-related business in the region. As a partnership organization, Meet Boston promotes and collaborates with over 1,000 partners in the greater Boston region and across New England to drive a robust visitor economy and to build equity within the sector. The Meet Boston mission is to elevate Boston’s vibrant neighborhoods and diverse people, amplifying their stories and sharing them locally and across the globe. Meet Boston delivers exciting and inclusive programs and services that enhance the local economy by unifying an eclectic range of community stakeholders around the opportunities, experiences and energy that define the destination and the visitor journey. For more, please visit: https://www.MeetBoston.com/.
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