FOR IMMEDIATE RELEASE
September 30, 2021
Media Contact: David O’Donnell | firstname.lastname@example.org
The Greater Boston Convention & Visitors Bureau (GBCVB), in partnership with the City of Boston, CPC Communications, and Proverb Agency, first launched the All Inclusive Boston campaign on April 5, 2021, and the campaign will continue through at least the end of the year. With the travel and hospitality sector devastated by the pandemic, this destination marketing initiative showcases Boston’s diverse tourism assets, across all Boston neighborhoods, as part of an equitable recovery initiative. All Inclusive Boston aims to reimagine how Boston is perceived locally and across the globe.
“This groundbreaking campaign has set the stage for the recovery of Boston’s tourism sector, keeping this city and its unique neighborhoods and tourism offerings top of mind for those wanting to book future travel, events and meetings,” said GBCVB President & CEO Martha J. Sheridan. “For far too long we have allowed others to tell our story for us. Now it is our turn to shift the narrative in an authentic and equitable manner.”
Partner organizations are Daren Bascome, Founder of Proverb Agency, and Colette Phillips, President & CEO of CPC Communications.
“The 'All Inclusive Boston' tourism campaign is an important part of our agenda to safely and equitably reopen and renew every neighborhood in the City,'' said City of Boston Mayor Kim Janey. “By promoting the City of Boston as a vibrant and welcoming place that embraces public health guidance, we will boost local visits now and influence travel plans for the future.”
The spring launch was just the beginning and the GBCVB is continuing the momentum with a focus on all of Boston’s neighborhoods and the amazing multiculturalism and hidden gems they have to offer. More details are in this video.
By exploring All Inclusive Boston, a meeting planner can cultivate a more rewarding and unique experience for their attendees, even those who have been to Boston before but haven’t gotten to explore beyond their convention or meeting venue.
For more information on this campaign please visit allinclusivebos.com and follow #AllInclusiveBOS on the GBCVB’s social channels.
ABOUT GREATER BOSTON CONVENTION & VISITORS BUREAU (GBCVB)
The Greater Boston Convention & Visitors Bureau (GBCVB) is the primary private sector marketing and visitor services organization charged with the development of meetings, conventions and tourism-related business, with a goal to enhance the economy of Boston, Cambridge and the metropolitan area. The GBCVB is a not-for-profit, membership-driven sales and marketing organization comprised of over 1,200 companies in Boston, Cambridge and across New England that depend upon the visitor and convention industries for their own success and growth.