Media Contacts
David O’Donnell | Meet Boston
dodonnell@meetboston.com
Mary Zanor | Regan Communications Group
mzanor@regancomm.com
FOR IMMEDIATE RELEASE
MEET BOSTON SAYS “WELCOME WORLD” IN A NEW CAMPAIGN AHEAD OF FIFA WORLD CUP 2026
BOSTON (June 8, 2026) – Meet Boston is launching a destination marketing campaign designed to welcome all visitors, both international and domestic, to experience one of the most historic summers in America’s history. Simply called "Welcome World," the campaign is anchored by a :60 hero video that captures the energy, openness, and spirit of global connection that are foundational to Boston’s identity.
From the world's biggest soccer tournament and the arrival of Sail Boston with tall ships from around the globe, to the celebration of America’s 250th birthday with Grammy Award-winning artists on the Esplanade, Boston will take center stage on the world scene. Recently recognized as the safest U.S. host city for the World Cup, Boston continues to distinguish itself as a welcoming and vibrant destination where visitors can experience world-class events alongside centuries of history, culture, and innovation.
“We are so proud of this campaign and the message it conveys,” said Meet Boston President & CEO Martha J. Sheridan. “We have an amazing draw for the World Cup, perhaps the most compelling of all host cities if you look at search and booking data, and we want all to feel welcomed here for this historic summer, one like we’ve never experienced before.”
In the new campaign spot, Meet Boston positions the culture and hospitality of the city at the center of the story, following industry workers, restaurateurs, tour guides, small business owners, and communities that are collectively preparing to welcome the world to Boston. Set to the song “He’s Got the Whole World In His Hands” (reimagined to say “We’ve Got the Whole World…”), it illuminates the inclusive spirit of Bostonians working hard day in and day out to make their city the most welcoming in the world. The spot will run across multiple platforms.
What makes 2026 even more special is that the FIFA World Cup will coincide with America’s 250th anniversary, while the iconic Fourth of July celebration on the Esplanade featuring the Boston Pops will take place right in the middle of the tournament.
“This campaign is rooted in the real people who make Boston feel open, human, and alive every single day, and who shape the spirit of this city and our cultural pride..” says Lindsay Milne Grant, VP Marketing of Meet Boston. “In Boston, we embrace all, and that is the central message of Welcome World.”
For Boston, this summer is more than a season of major events - it is the culmination of years of vision, preparation, and partnership. As the city welcomes visitors from across the country and around the world, it has a rare opportunity to showcase not only what makes Boston special, but what makes it relevant on the global stage. Through every match, celebration, and shared experience, Boston is ready to demonstrate why it will always be one of America’s great cities.
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ABOUT MEET BOSTON:
Meet Boston is the primary private sector marketing and visitor services organization charged with the development of meetings, conventions, and tourism-related business in the region. As a partnership organization, Meet Boston promotes and collaborates with over 1,000 partners in the greater Boston region and across New England to drive a robust visitor economy and to build equity within the sector. The Meet Boston mission is to elevate Boston’s vibrant neighborhoods and diverse people, amplifying their stories and sharing them locally and across the globe. Meet Boston delivers exciting and inclusive programs and services that enhance the local economy by unifying an eclectic range of community stakeholders around the opportunities, experiences and energy that define the destination and the visitor journey. For more, please visit: https://www.MeetBoston.com/.